Oh no… you’re here because you’re running out of ideas for your Instagram prompts and captions, aren’t you? Don’t worry, you’re not alone. I often find myself trying to dig into my brain for Instagram prompts and caption ideas myself!! It can be a challenge when you have a ton of ideas in your mind to sort through (hello creative mindset), run into a creative block, or simply can’t find the time to brainstorm on captions for your next Instagram post!
So here we are with a list of 30 Instagram prompts and caption ideas for your business! Let’s make captions that are packed with value!
1. WHY I GOT STARTED
Share about what drove and inspired you to start your business. This will help build a connection between your brand and your audience!
2. MY WORKSPACE
I follow many wedding creatives on social media, and I love getting a glimpse of their workspace! This also gives your potential clients a peek at the environment you work in. If you’re a baker, flaunt how clean your station is! If you’re a wedding planner, this is a perfect way to showcase how organized you are from top to bottom!
3. STEP-BY-STEP TUTORIAL
Who doesn’t love a DIY content? Your audience will appreciate it and it is also a way to have valuable content while showcasing your process at the same time!
4. ASK A QUESTION
The Instagram algorithm loves posts with a lot of engagement! A way to increase engagement is to ask your audience a question. You can ask them about their dream wedding theme, or their favorite celebrity wedding gown! You can get as creative as you want while staying consistent with your brand!
5. SNEAK PEEK OF A NEW PRODUCT
Are you launching a new product? Hype it up by sharing sneak peeks!
Everybody loves freebies! It can be something digital, a gift card, or a tumbler! Whatever it is, talk about it in your stories or feed to get your audience excited!
7. BEHIND THE SCENES
I love the concept of behind-the-scenes content! It shows the hard work that goes behind every floral arch, every photo shoot, and the amount of attention that’s needed in every. single. sugar flower. BTS shots and clips just draw an extra amount of love and appreciation for your finished craft!
8. FUN FACT
Is there a fun and unique story about you, your brand, or products? By all means, share them!
9. TOOLS I USE FOR MY BUSINESS
It is very likely that you have aspirants and beginners amongst your followers. Tell them about the tools you use that help you manage your business. Trust me, they will appreciate it! Besides, if it is a way to help somebody, that’s more reason to touch on this topic with your audience!
10. POLLS & QUIZZES
We talked about audience engagement and trust me, polls and quizzes are very effective! It doesn’t require a lot of effort from your audience, which means you are more likely to receive a lot of reactions to posts like this!
The internet has an endless supply of quotes! When you’re having a “content block” or you’re running out of ideas for your captions, quotes are a good way to go.
If you’re having an event or a discount sale, posting countdowns is a great way to make your audience look forward to it!
13. FEATURE OTHER BUSINESSES
Building relationships doesn’t end with your audience or with a collaboration with another business. You have to nurture that relationship! Promote the creatives you worked with or businesses that you simply love! Lead potential clients to them and they might return the favor!
14. CELEBRATE ACCOMPLISHMENTS
Establish your authority in the industry, show your audience you are an expert at what you do, or simply celebrate a win!
15. FEATURE YOUR SKILLS
Show your audience the skills and what you offer! If you specialize in light and airy photography, showcase your light and airy portfolio! If you’re best at incorporating art and sculpture in your cakes, post your favorite cake showcasing these elements!
16. CUSTOMER SHOUTOUTS
You might have worked with an unforgettable client and your experience with them might be a story you want to share. If so, talk about it in your captions! Many social media surfers love inspiring stories!
17. CLIENT TESTIMONIALS
One way to show you are a reliable and authentic business is to highlight the feedback of clients you have previously worked with whether in your stories, reels, or feed!
18. THANK YOU
Make an appreciation post about a business you collaborated with in a recent project, or your followers for their endless support, or your loved one who drove you to the venue. Anyone you think deserves an appreciation post deserves it! An occasional post like this also shows your past and future networks that you are grateful for the efforts they put into your projects.
19. PROMOTIONS AND DISCOUNTS
Need I say more? I personally love having promotions and discounts for content because it doesn’t take a lot of brainstorming! You’re putting it out there as it is, no more, no less!
20. EQUIPMENT I USE
If you’re a photographer, don’t be afraid to post about your camera, its specs, and why you love it! If you’re a florist, you can talk about the floral foams or cage/s that work for you! Don’t be afraid to talk about these things! It’s also a way to show your clients a sense of why you’re priced high or low!
21. MY CHALLENGES
Speaking of high and low, managing a business is no easy task! There are always wins and losses. When you feel like it’s the right time to talk about your challenges, do so! Talk about how you got through them and offer solutions for others who might be going through the same challenges.
22. MEET THE TEAM
Talk about the team behind the company! This is another way to increase your authenticity and to show your audience that they can rely on your brand because it is managed by reliable live people!
23. FUNNY MEME POSTS
Every movie and series needs a comical relief… your feed does too! People love a good laugh, even more so when a meme is relatable! You will surely garner hearts and comments!
24. CONTESTS AND GIVEAWAYS
For a reasonable price, contests and giveaways are great investments. In the social media world, asking your audience to tag a friend or share your post in exchange for a prize will help promote your page and in turn, will garner attention from your ideal targets!
25. OUTFIT IDEAS
If you like surfing the web looking for your next OOTD, breathe. You did, didn’t you? Don’t worry, I’m guilty of this too! Especially for photographers, posts about outfit ideas will be appreciated by your audience who are looking for ways to dress for an engagement or photo session!
26. FEATURE A RECENT WEDDING YOU DID
Share a work you did for a recent wedding! While it’s nice to simply show your work, it’s also a way to get your followers an update of what to expect if they work with you now, with your current skill sets!
27. BEFORE AND NOW
I looove content about progress! A way of showing this is to post side-by-side before and after snaps of your first craft and your latest!
28. SOMETHING PERSONAL
Get personal from time to time! Talk about yourself, your favorite pastime activities, your favorite food, anything!
29. OUR PROCESS
Share about how you get your work done and tips on ways to make your work easier.
30. ASK ME ANYTHING
Telling your audience to ask you about anything is an effective way to engage with them. You may also use these questions for future content or to improve some areas in your business that might need some improvement! This is a very popular prompt on Instagram!
I hope this list helped or will help you with content ideas for your channels! Feel free to come back for them when you need to!
Featured vendors: Love Offering | Emily Rose Valentine | The Meet Suite | Mill Pond Estate | Cala Lane | Monkees Of South Tampa | KP Event Design | The Apolostic Wife | The Bella Agency | Athana’s Cakery | Pine and Petal Wood Flowers | Let’s Plan a Wedding With