Let’s face it, with the rise of social media popularity, many business owners prefer to connect with consumers through these social media platforms. And although this has helped in marketing their brands and products, nothing beats blogging!

Why Blog?

For one, blogging is an excellent way for your audience to know your brand. With blogging, you can go more into detail with topics that are relevant and cohesive to your brand vision. 

It Helps Drive Traffic to Your Website

I will not deny the fact that social media marketing has truly helped get my business known to many of my target clients, but at the end of the day, I sell all of my services on my website. From a business standpoint, my end goal in every campaign is to lead potential clients to my website. In other words, we want those clicks! One way of leading the right audience to your website is to create blog posts that will appeal to your target audience. If you’re trying to attract clients in a certain age bracket, make sure your blogs are relevant to them!

I know it can be a little challenging to come up with topics for your blog post but allow me to give you a boost with these blog post ideas for your wedding business!

Blog Post Ideas for Florists

1. The perfect flowers for a beach wedding
2. DIY bouquet
3. The different kinds of roses and their meanings
4. Incorporating florals into your hairstyle
5. Floral trends in (year)
6. How to Keep Your Flowers Fresh for an All-Day Event

Blog Post Ideas for Bakers and Cake Decorators

1. Fondant vs. Frosting: Their Pros and Cons
2. Themed Cake Inspiration
3. Regency-Inspired Cakes for Your Bridgerton-Inspired Wedding
4. Tips on Creating Inedible Cake Displays
5. Popular Wedding Cake Flavors Your Guests Will love

Blog Post Ideas for Makeup Artists

1. Makeup Ideas for a Tropical Wedding
2. Sun Friendly Makeup Look
3. Base Makeup Product Recommendations for Every Skin Type
4. The Perfect Blush and Eye Makeup Shades for Your Skin Tone
5. The Best Foundation Shades for Colored Brides

Blog Post Ideas for Wedding Planners

1. The Best Outdoor Wedding Venues in (city)
2. Wedding Details You Need and Do Not Need
3. Planning a DIY (winter/spring/summer/autumn) Wedding
4. Unique and Fun Wedding Vendors that You Will Want for Your Wedding
5. Florists (or any vendor) in (city) that We Love!
6. Wedding Registry Alternatives
7. Unique and Creative Wedding Favor Ideas for Your Guests

Blog Post Ideas for Bridal Boutiques

1. The Perfect Veil for the Perfect Wedding Gown
2. Lace vs Appliques
3. The Right Silhouette for Your Body Type
4. The Most Popular Bridal Gown Styles in (Year)
5. Be Inspired by These Celebrity Wedding Dresses
6. Wedding Dresses for Conservative Prides
7. Bridesmaid Dress Inspirations

Blog Post Ideas for Catering Services

1. Summer Menu for a Huge Wedding
2. Buffet vs. Plated Dinner: What you Need to Know
3. Dessert Items Your Guests Will Thank You For
4. Dinner Etiquette Refresher For Guests
5. Sunrise Wedding? Here are Must-Have Breakfast Items for Your Reception
6. Unique Bar and Cocktail Ideas 

Blog Post Ideas for Calligraphy Artists

1. Best Calligraphy Practices for Beginners
2. Tools you Need for Your Calligraphy Projects
3. Calligraphy Pen Nibs that I Love
4. The Best Platforms to Sell Your Designs
5. Paint Brush Care Tips
6. The Hardware and Software Tools You Need to Go Digital in Calligraphy
7. Best Ways to Make Money with Calligraphy

Blog Post Ideas for Wedding DJs

1. Top Songs That Will Keep the Dancefloor Alive All Night
2. Sings You SHOULD NOT Play in a Wedding Reception
3. Tips on Creating the Perfect Wedding Playlist

Blog Post Ideas for Photographers and Videographers

1. Romantic Couple Poses for Couple Portraits
2. Creative Ways to Use the Veil and Dress as Props
3. Beautiful Locations for Your Engagement Photos
4. Gorgeous Wedding Details from (featured wedding)

I have to admit, blogging wasn’t something that is easy to do right away. But eventually, you’ll get the hang of it and it will be something that you will truly come to enjoy!